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Gaining an Edge on Facebook Part 1: Designing Your Campaign

The single most sought after jewel in the crown of anyone’s social media campaign is Facebook, and with good reason.  This website is one of the most visited on the Internet, and while there are other possibilities on the horizon for king of Social Media, for now the site holds the title.  Knowing how to properly utilize this outlet to its fullest potential is very important, because otherwise there is a good chance that you could miss out on some very important opportunities.  Knowing the niche and product you are promoting before setting up your Facebook page is vital, as is knowing the audience before you begin creating content for them.

English: Graph of social media activities

English: Graph of social media activities (Photo credit: Wikipedia)


Facebook is one of those places where you need to have a strategy that adheres to community rules, but also has enough edge to grab the attention of those around you.  This can be something that really catches a lot of people off guard, so be prepared to think outside of the box and make some adjustments going forward.  Having a clear picture of what you hope to accomplish, in addition to a complete understanding of what the benefits will be is vital.  This information can be found in case studies that have been done by others in the past, so do not be afraid to have a look at what is out there.  In no time at all you will be able to ascertain the approximate costs and benefits of going forward.
The chance to figure out what your specific audience will dig on your posts is important, and it can be achieved by looking at what is popular.  Taking advantage of the available examples will go a long way in making things happen, and while research can be expensive, this is one of those cases where it is absolutely necessary.  Taking the time to examine which proven strategies will also help you out is important, because going in blind can be very costly.  It is this reason above all else that you really need to consider every step and decision very seriously.  Do some test posts to see whether or not they are gathering comments, and also check to see if it is steering traffic in your direction.

Having someone knowledgeable in charge of your efforts is absolutely vital to your success, so do not just jump into it assuming that you will be able to be successful without some effort.  You need to have someone on top of your posts, and posting when it is appropriate.  You only want to make posts as is appropriate for your specific niche, for instance a news website will post a lot, while an electronics website will post rarely.  It is these sorts of efforts that will make or break your campaign, the Internet has a very long memory, so getting things right the first time is an awfully important goal to have.

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One Response to “Gaining an Edge on Facebook Part 1: Designing Your Campaign”

  1. Gaining an Edge on Facebook Part 5: Incentives to Post and Like | LinkTub's Blog about Social, Search and More Says:

    [...] Gaining an Edge on Facebook Part 1: Designing Your Campaign [...]

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