New and Helpful Ways to Get That Local Website Flourishing: Blog Comments
When you or your client needs to promote a local business online there can be some pretty big questions. For one thing there is going to be a lack of monetization in many cases due to products and services being provided in person, and this means that traffic being guided to the website is not going to be enough. The conversions being created when this sort of business is being promoted is vital, and keeping realistic expectations is important. One of the more effective means of promoting a business of this nature is to approach blogs that cover like-minded subject matter, and in this particular example I will be discussing how to promote a local hair salon.
Every year there are tens of thousands of beauticians and hairdressers that graduate from college, and they typically do not have a lot of knowledge about marketing. These are highly qualified professionals without a means with which to market themselves on a reasonable budget in many cases, because they are unaware of what can be done online. But for even a modest fee an SEO can help their local business to pick up a good deal of new clients, making this an ideal form of marketing for such a business. Dolling out certain assignments to the client is not unusual for many SEOs, because after all if we are doing our job correctly the client will not need us around forever.
Once you have located some blogs that are directly related to the niche in question (in our case anything to do with hair dressing or nail care), it is time to begin commenting on them. Now, you can either do the locating and have the client do the comments, or you can do them yourself. But in most cases writing comments on the blogs will be best for your client to do themselves, assuming they are able to. It really is better to have a genuine relationship fostered between professionals rather than to post comments that are only half-hearted, so unless you genuinely know the niche this is not a place to play around. After a couple weeks and some comments you can post a link to some content on your own website that is related to the niche, and chances are they will let it stick.
Whether or not the blog is local does count, and for this reason it is a good idea to avoid direct competition. While you can find friendly businesses of the same persuasion in the city you are in, it is unlikely that they will cooperate if they are down the street. In this case the beauty salon would look for other blogs within their same state, in this case Ohio. As long as the blogs are relevant and allow do follow links to be posted within their comments section you have a good candidate for this strategy, but only if the relationship is developed correctly.