LinkTub Blog

Outsourcing for Success

English: India Gate

India Gate (Photo credit: Wikipedia)

Even if you do not have any professionals in your immediate area to handle the work your site requires there are opportunities to find people in other parts of your country or even the world.  But this has become a double-edged sword in the SEO world due to the nature of content becoming such a huge concern as of late.  This has become a huge concern for many who have sites that do not have the most robust content, so now they are wanting to pay others to create it.  In many cases they have decided to outsource this type of work to non-English speaking countries.  The thought of this might be appealing at first given the low cost of labor, but the quality of the content suffers greatly.

You might as well just give your money away if you are going to pay for content that is not well written.  Google will search and destroy for this sort of website as it has been doing for some time now, and it will find you.  At first using sub-par content with keywords stuffed in can show some decent results, but in time this will only cause trouble.  In no time at all you will find yourself being penalized for these tactics, and no one wants to live with this outcome.  Paying someone to (in essence) have you penalized is a double whammy that no one wants to live with, so know where to outsource the labor.

While creating content is not good for foreign labor it is great for programming and other functions that do not require perfect English.  Such tactics are employed by large multi-national corporations to great effect, and they can be employed by you as well.  It is just a matter of deciding who you want to work with and how they will be executing your decisions.  By going this road you can free up extra money to pay other people to generate content for you, thus making a more profitable and effective business model.  How you budget for these sorts of expenses is very important though, when you are moving money around through different departments there can be a tendency for some of it to be mis-counted.

Ultimately outsourcing your labor will go a long way in making your website more profitable and automated.  This is the dream of most web masters, that their site will be run by people they pay and they can take a slice off the top.  Start enough of these websites and you can find yourself in a very favorable position indeed.  This particular destination is where many of the world’s online entrepreneurs have found themselves when they are highly successful.  While it is not an easy thing to achieve it is indeed possible and should be strived for if it is something you find appealing.  There are of course still a lot of people out there who enjoy being active within their company no matter what the incentives are to outsource.

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