Understanding Tag Management
With the recent announcement of the Google Tag Manager a lot of SEOs are going to be a bit confused about how to use it. Tags are of course the bits of code that appear within header tags, they identify your site to search engines and other visitors. Being able to appropriately optimize and analyze these tags as time goes on is very important with regard to SEO, so having access to a worthwhile tool to assist you is very important. This tool should help to avoid a lot of the tedium and work associated when you need to alter your marketing, make changes to conversion tracking, affiliates, or adding advanced customer service insight services.
All of the things I mentioned above are extremely important where large companies or websites are concerned, and for this reason it is important to have the time and resources to update these tags. There have been a number of tag management tools around for a while now, but what makes Google’s offering so wonderful is that it is a free option. That is right, folks, we now have access to a tool that other companies charged quite a pretty penny free of charge. It really is great to see Google taking the reins of the search market, and offering such wonderful tools to SEOs. It really is a pretty big step forward in terms of giving back to the SEO community, and while there is a lot more they could do, this is a great gesture.
The reason (at least in this humble blogger’s mind) for this offering is more than generosity, it is an effort on Google’s part to increase the up to date status of everyone’s tags. Of course a lot of whether or not you need a tag manager has to do with the nature of your site, if it is a simple blog or “business card” site there is not much need. But, if on the other hand you happen to be running a large e-commerce site you might want to consider it. Having up to date tags is incredibly important with rotating inventory or other dynamic content.
Making sure that everything is on the up and up where SEs and others are concerned is going to be pretty difficult without the proper tags, so try and keep this in mind. The nature of your page will determine how the Google Tag Management tools’ Macros alter the tags on your site. With all of the different options this tool offers there will be many different SEOs and web designers that take advantage of it, but it is not without its faults. For one thing this tool unites the codes of several different items under the header code, and then puts them into one file. While this is convenient at first, if one ever has to make a lot of manual changes they might be in for some difficulty.